3️⃣ things: Making Dev Life Easier / AI Showing Up at Work / Web Stuff Is Changing Big Time
AI this, AI that. Things are heating up on multiple fronts... for al of us.
The latest developer discussions explore optimal Cursor-AI setups for React and Next.js with test-driven workflows and debate the productivity of AI-assisted "vibe coding." Performance comparisons highlight lighter Astro pages versus larger Next.js builds, address file structure debates, and showcase 3D/AR furniture integration.
Despite its speed, Anthropic's AI code generator, Claude, requires human review. The focus is shifting from return-to-office to "AI-first," prioritizing AI integration over physical presence.
Google is testing AdSense in third-party chatbots, suggesting a new revenue stream for AI-powered search. Content strategists propose frameworks emphasizing entity graphs and schema to maintain brand visibility amidst AI overviews. Cloudflare's CEO cautions about the ad-supported web's vulnerability to AI answer engines, while data indicates ChatGPT is impacting Google's reach, though Google still leads in actual clicks.
Happy reading.
Two years into Substack, SWIPE has grown to 21K subscribers and is growing, with an average newsletter open rate of 35%.
PLEASE🙏 should you find emails from SWIPE unwanted or annoying, unsubscribe. If you care about explaining how and when you might end up in SWIPE and what you can expect in the future, check it here.
⚙️Dev stuff
Perfect Cursor AI Setup for React & Next.js – Builder.io walks through editor settings, test-driven loops, and shortcuts that make Cursor feel tailor-made for modern React workflows.
Your Browser DevTools Are Killing Your Productivity (and How to Fix It) – A DEV post shows how in-editor logging and test runners can end the constant context-switching fatigue.
Building a 3D/AR Furniture Configurator with Crystallize – Step-by-step guide to streaming glTF models with <model-viewer> So shoppers can place products in their living rooms.
TypeScript to Know for React – Ndeye Fatou Diop distills the TS features that eliminate runtime bugs in everyday React code.
Server Components Give You Optionality – Daniel Saewitz argues RSCs let devs mix server-only, hybrid, and client components without lock-in.
It’s Me, Hi. I’m the Vibe Coder. – Katie Parrott explores how AI-driven “vibe coding” opens software creation to non-engineers.
SEO-Friendly Pagination for Large Sites – Strapi engineers demo anchor-page pagination that keeps crawlers shallow and UX clean.
From Next.js to Astro: A Page-Size Comparison – Alan Norbauer proves Astro shipped pages 55 % lighter than his prior SSG build.
Settling the File-Structure Debate – Muhammed Sarı explains why runtime behaviour, not folders, should guide your React project layout.
JavaScript: When is this? – Piccalilli’s primer demystifies execution contexts with stack-frame diagrams.
Can Vibe Coding Produce Production-Grade Software? – Thoughtworks weighs AI-assisted “vibes” against the rigour of testable pipelines.
How to Ship 10× Faster – Ben Spring lays out sprint cadences and ruthless scoping for speed / By
.How Node.js Works Behind the Scenes – DeepIntoDev breaks down the event loop phases, libuv threads, and V8 internals.
Unverceled Next.js Starter Kit – Open-source template shows how to run Next.js 15 on Cloudflare Workers with OpenNext.
10 Best E-Commerce Platforms: 2025 Guide – Crystallize compares Shopify, Magento, composable stacks, and its own headless suite for devs and execs.
Next.js Deployment Spec Simplifies Front-End Hosting – The New Stack reports a new spec that lets any CDN match Vercel’s routing model.
5 Hottest in React & AI This Week – Shruti Kapoor curates fresh React, RSC, and LLM releases / By
.RSC for Astro Developers – Dan Abramov explains how Astro islands dovetail with React Server Components.
Frontends Are Hard – SST founder Jay shows why deploying modern frameworks still hurts and what’s changing.
A Designer’s Guide to AI Prototyping in Cursor – Lenny’s Newsletter interviews Atlassian’s Joel Unger on skipping Figma for code-native design / By
.🤖AI / ChatGPT stuff
Anthropic Economic Index: AI’s Impact on Software Development – Anthropic’s study shows AI pair-programming boosts velocity yet still relies on intensive human review.
Deep Research with AI: 9 Ways to Get Started – Wonder Tools shares lightning-fast ChatGPT, Gemini, and Perplexity workflows for desk research / By
.The Future of Work: Skills You’ll Need to Thrive – A Beehiiv brief names prompt literacy, systems thinking, and resilience as the top meta-skills for 2025 careers.
AI Designs Rockets: 85 % Accuracy, Cuts Design Time 60 % – Dev.to recap shows generative design beating human baselines on aerospace hardware.
AI-First Is the New Return to Office – Anil Dash argues the real mandate isn’t desks but embracing AI-centric workflows company-wide.
The Rise of Cursor – Lenny’s Newsletter profiles the coding IDE that’s racing toward $300 M ARR / By
.To Think or Not to Think – Enterprise AI Brief weighs retrieval-based “tool use” versus genuine agentic reasoning for corporate AI / By
.The Hidden Cost of AI Coding – Terrible Software warns that autocomplete bliss can erode flow state and craft pride.
A Marketer’s Guide to Chatbots and Agents – Microsoft Advertising lays out ROI metrics and best practices for conversational commerce.
AI Gets Smarter with Just One Example – Implicator.ai reviews research showing single-shot conditioning can rival large fine-tunes on vision tasks.
The AI Pair Programmer in GitHub – Amazon Q Developer (Preview) – Dev.to walk through details, inline suggestions, chat, and test generation from Amazon Q.
Working with LLMs: A Few Lessons – Strange Loop Canon shares field-tested guardrails against hallucinations and context drift.
The Future of AI Interaction: Beyond Just Text – Epic AI previews multimodal agents that mix speech, vision, and gesture.
Building, Launching, and Scaling ChatGPT Images – Pragmatic Engineer reveals how OpenAI handled 100 M new users in a week / By
.Is Your AI Idea Any Good? A 5-Question Stress Test – Every.to offers a venture-style checklist for defensibility, moat, and data edge.
AI Agent Architectures: The Ultimate Guide with n8n Examples – The Product Compass maps eight agent designs and nine best practices / By
.📊Marketing stuff
Transformative Luxury and the Rise of Post-Mass Affluence – A trend brief argues that wellness-driven “transformation economy” breaks the old luxury playbook, opening white-space for hotels and brands / By
.Google AdSense Will Let AI Chatbots Serve Ads – Google is piloting AdSense units inside third-party chat interfaces like iAsk and Liner, hinting at a new monetization path for conversational search.
The State of eCommerce SEO in 2025: How to Win in Today’s Product SERPs – Aleyda Solis maps schema, inventory signals, and AI-overview tracking as the new table stakes for online retailers.
11 Lessons Learned from Auditing 500+ Websites – Search Engine Journal distills common technical-SEO pitfalls, from JavaScript rendering to crawl-budget waste.
Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand – Ahrefs’ guide shows how entity graphs and topical hubs future-proof rankings against large-language-model search.
The AI Visibility Pyramid – Animalz proposes a three-tier framework for moving content from “invisible” to “indispensable” in AI answer engines.
9 Emerging Small-Business Trends for 2025 – Shopify predicts AI-authored content, social-commerce checkout, and Gen-Z founders will reshape the retail landscape.
AI Content & Hallucination: The Real Danger Is Echo Chambers – Level343 warns that unchecked AI copy can reinforce bias and damage credibility faster than outright fabrications.
How to Write Great Content for Search (That Delivers) – Leadership in SEO breaks down the “four E’s” of educational, engaging, entertaining, and empowering articles / By
.How to Sell on Instagram: A Complete Guide – Buffer outlines shoppable posts, Link-in-Bio grids, and comment-selling hacks to turn followers into customers.
Six New Browsers That Could Change How You Work – Wonder Tools reviews privacy-first, tab-taming browsers built for research productivity / By
.Website Content: Strategy, Planning & Creation – Semrush’s evergreen playbook walks through audience research, topic clusters, and measurement frameworks.
Why “AI Mode” Will Replace Traditional Search as Google’s Default Interface – iLoveSEO argues Google’s conversational overlay is the clearest signal yet that classic SERPs are on borrowed time.
Google’s AI Adventure—Year One – Barry Adams reviews twelve months of AI Overviews and their traffic impact on publishers.
How Toast Built a $12 M-per-Month SEO Moat – Foundation shows how Toast’s “On the Line” content hub dominates restaurant-software keywords.
Content Repurposing in 2025: What You Need to Know – Pierre Herubel shares a system for spinning one big idea into dozens of formats / By
.Is Google Really Getting Worse? Actually, It’s Complicated – Search Engine Land parses data showing that quality complaints coexist with record revenue and usage.
How Google Measures and Manages Tech Debt – Techworld with Milan reveals Google’s quarterly survey approach to spotting codebase drag.
AI Is Killing the Web’s Business Model, Says Cloudflare CEO – Matthew Prince warns that answer engines break the content-for-ads value exchange.
Winning Gen Z: Five Lessons from Influencer Marketing – Forbes Business Council highlights authenticity, micro-creators, and reuse as growth levers.
Social Media Benchmarks by Industry (2025) – Sprout Social publishes fresh median engagement and click-through rates for 10 sectors.
Google vs. ChatGPT: 13 Months of Clickstream Data – Momentic Marketing finds ChatGPT reaches 20 % of U.S. web users monthly but trails Google on clicks.
Jobs-to-Be-Done Content Strategy – Advanced Web Ranking shows how JTBD research uncovers topics that keyword tools miss.
🛠TOOL you should check out: Browser MCP - Connect AI apps to your browser to automate tests and tasks.
🎸LISTEN TO: Freak Slug - Full Performance (Live on KEXP)
Happy reading /bookmarking!
If you enjoyed these, please SUBSCRIBE, recommend 👏 and share to help others find us! Let us know what you think in the comments section below.
🐦Follow SWIPE on TWITTER
Nice finds. Thx.