🤓AI is really changing how users interact, developers work, and marketers do their thing
What's clear across the board is the above 👆Browsers are getting AI features, dev platforms are updating, and marketing is getting all AI-fied for search and content.
Okay, so we're looking at three big areas (as always):
First up, general tech and AI stuff – like how tech is changing, knowledge jobs are shifting, and all those new AI browser and coding tools popping up, especially the ones from OpenAI, Perplexity, and Opera.
Then, there's the developer side of things – think new web development setups like Remix and SolidJS, the latest on React, cloud stuff, and AI in coding. Plus, big news on TypeScript with its new V8/Node.js previews.
Lastly, we've got marketing and SEO, covering digital ads, AI-powered content, what Gen Z is doing on social media, and SaaS market info. Google's got a guide on doing AI search right, and Paddle put out their Q1 2025 SaaS report, which are both pretty important.
Happy reading.
Two and a half years into Substack, SWIPE has grown to 23K subscribers and is growing, with an average newsletter open rate of 35%.
PLEASE🙏 should you find emails from SWIPE unwanted or annoying, unsubscribe. If you care about explaining how and when you might end up in SWIPE and what you can expect in the future, check it here.
🤖AI / ChatGPT stuff
The Promise That Wasn’t Kept – An exploration of how emerging technologies often fail to live up to their grand promises, from virtual reality to AI.
Knowledge Work Is Dying—Here’s What Comes Next – An analysis of the transformation of knowledge-based professions in the age of automation and what new roles will emerge.
👉AI Web Browsers: OpenAI, Perplexity, & Opera – A look at the latest browser innovations powered by AI, comparing features and future directions.
Letter to Arc Members 2025 – An update on Arc’s roadmap and vision for the year ahead. By The Browser Company for Arc Members.
EP165: AI Agent Versus MCP – A technical discussion contrasting modern AI agents with classic multi-channel processing architectures. By
.🤖Google AI – A roundup of Google’s latest AI releases and how to try them yourself. By
.Why Agents Are Bad Pair Programmers – An argument that AI coding assistants often do more harm than good when “pair programming.”
Cursor Prompt Analysis – A deep dive into how cursor-based prompts affect large language model outputs and user workflows.
You’re All Nuts – A provocative post challenging conventional wisdom around remote-first engineering cultures.
The Three Ways I Work with LLMs – A personal playbook for integrating large language models into software development processes.
Mirrors – A curated collection of photographic reflections and visual experiments.
🔥Quality Content: A Step-by-Step Guide – Best practices for creating high-value website content with AI that engages and converts.
⚙️Dev stuff
GitHub’s CEO on Getting 15 Million Developers to Trust AI with Their Code – A podcast interview exploring how GitHub’s leadership has built confidence in AI coding assistants and scaled Copilot to millions of developers.
Cloud Computing in 2025 Is Broken – An opinion piece arguing that the current cloud infrastructure model has critical flaws and proposing shifts toward more sustainable, developer-friendly platforms.
🚀Frontend Performance Checklist - a comprehensive, platform-agnostic guide enumerates key front‑end best practices and optimizations for maximizing website speed and efficiency.
Wake Up, Remix – An impassioned call-to-arms from the Remix team on embracing modern web standards and rethinking how we build full-stack React applications.
The Beauty of TanStack Router – A deep dive into the features and patterns that make TanStack Router a compelling choice for scalable client-side routing in React.
Composing Server and Client Components: The Modern React’s Superpower – A technical guide on blending server-rendered and client-side React components to optimize performance and developer ergonomics.
React RSC + RedwoodSDK – An overview of using React Server Components alongside Redwood’s SDK to build cutting-edge full-stack apps with reduced bundle sizes.
Next.js Server Actions – A tutorial on leveraging Next.js’s server-action API to move data-handling logic out of the client and into secure, server-only routes.
👀SolidJS for React Developers – A comparative walkthrough highlighting SolidJS’s reactivity model and how React developers can adopt its fine-grained change tracking.
Announcing TypeScript Native Previews – Microsoft officially announced in-engine TypeScript support in V8 and Node.js, detailing the current preview state and future roadmap.
🤔Your React Meta-Framework Feels Broken – A critique of existing React meta-frameworks, outlining common pain points and how RedwoodSDK aims to address them.
GitHub for Beginners: Building a React App with GitHub Copilot – An introductory tutorial demonstrating how new developers can use GitHub Copilot to scaffold and code a React application step by step.
HTML5 Elements You Didn’t Know You Need – A tour of under-utilized HTML5 tags that can simplify markup, improve accessibility, and enhance semantic structure.
Vibe: Coding as a Software Engineer – Reflections on the daily rhythms and mindsets that shape effective, joyful coding practices. By
for .Why GraphQL Is Eating the API World – An exploration of GraphQL’s rise, its technical advantages over REST, and use cases driving widespread adoption.
👀MCP vs. API – A comparative analysis of model-centric platforms (MCPs) and traditional API architectures, examining performance, security, and developer experience trade-offs.
Optimizing Site Speed and Reducing Page Load Time - Site speed and page load time aren’t just technical metrics – they are make-or-break factors for sales and customer satisfaction, prompting the question of ideal website loading speed in 2025 and effective optimization strategies.
📊Marketing stuff
Product Marketing Alliance Newsletter #E19ADD62 – A curated roundup of the latest product marketing tactics, case studies, and upcoming events from the Product Marketing Alliance.
🔥Digital Advertising in 2025 Is a Pyramid Scheme – A critical examination of how modern digital ad models disproportionately benefit intermediaries, warning of unsustainable growth.
Succeeding in AI Search – Google’s official guide on optimizing web content for AI-driven search interfaces and voice assistants.
How AI Mode Works – A breakdown of iPullRank’s AI Mode feature, exploring its algorithms for automated content analysis and recommendations.
Social-First Strategies for Gen Z – Best practices for crafting social media campaigns that resonate with Gen Z audiences, focusing on authenticity and emerging platforms.
My 9 Predictions on the Future of AI and Marketing – Nine forward-looking forecasts on AI’s impact in marketing, from hyper-personalization to decentralized data ownership. By
Herubel Substack newsletter.🔥SaaS Market Report Q1 2025 – Key trends, churn metrics, and growth benchmarks from the first quarter of 2025’s SaaS landscape, based on Paddle’s customer data.
Best AI SEO Tools – An overview of the top AI-powered SEO platforms, comparing features for keyword research, on-page optimization, and competitive analysis.
How Creator Marketing Has Become Key to Mastercard’s ‘Culture Hacking’ Strategy – An inside look at how Mastercard leverages influencers and content creators to shape cultural conversations and drive engagement.
SEO Content Strategy: Why It Matters and How to Build One – A practical framework for auditing existing content, identifying gaps, and planning SEO-driven topic clusters.
AI Content Marketing: A Practical Guide – Step-by-step advice on integrating AI tools into content workflows, from ideation and drafting to optimization and analysis.
The Startup That Rewired the Internet: How Stripe Quietly Took Over the World – A narrative on Stripe’s origin story, product evolution, and its growing influence on global e-commerce infrastructure.
Episode 8: Is the Company Blog Dead? – A podcast episode debating the relevance of traditional company blogs in the age of social media and newsletters.
Yes, Google Sucks (And the Off-Site Reasons Why Organic Is Dropping Across the Board) – A provocative analysis of external factors causing declines in organic search traffic, challenging Google’s perceived centrality.
Media Presence in AIo’s Research – Insights into how AIo’s capabilities influence media strategies and the importance of integrating AI in content distribution.
Revisiting ‘Useful Content’ in the Age of AI-Dominated Search – An updated perspective on Google’s ‘useful content’ guidelines, emphasizing satisfying AI-generated search queries.
🛠TOOL you should check out: Profound - Reach millions of consumers who are using AI to discover new products and brands.
🎸LISTEN TO: Matterhorn (feat. Cory Wong, Jack Gardiner, & Henrik Linder)
Happy reading /bookmarking!
If you enjoyed these, please SUBSCRIBE, recommend 👏 and share to help others find us! Let us know what you think in the comments section below.
🐦Follow SWIPE on TWITTER