🤘DeepSeek, Pixels, Prototypes, and PPC: Your Guide to What’s Hot in Tech & Marketing
Buckle up, folks—this week’s digest is a wild ride through the latest in AI, dev tools, and marketing magic!
DeepSeek had the AI world buzzing while developers geeked out over web rendering tricks, Next.js middleware, and the ever-evolving React landscape.
Meanwhile, Deno and Tailwind CSS dropped fresh updates, and we’ve got the scoop on everything from database selection to the mysterious arrival of the JavaScript Temporal API.
And for all you marketers out there? We’re diving into the future of PPC optimization, brand safety in 2025, and how to become the topical authority everyone’s talking about.
Let’s get into it! 🚀
Two years into Substack, SWIPE grew to 20K subscribers, with an average newsletter open rate of 30% and a relatively low unsubscribe rate of 10%.
PLEASE🙏 should you find emails from SWIPE un-wanted or annoying, unsubscribe. Should you care about the explanation of how and when you might end up in SWIPE and what you can expect in the future, check it here.
🤖AI / ChatGPT stuff
👀DeepSeek FAQ - A comprehensive overview of DeepSeek, its capabilities, and how it fits into the evolving AI landscape.
Import AI: DeepSeek Means AI Proliferation - Analyzes how DeepSeek is accelerating the spread and adoption of AI technologies. By
for on Substack.✨DeepSeek R1 vs. OpenAI O1 - A comparative analysis of DeepSeek R1 and OpenAI O1, focusing on performance, capabilities, and use cases.
Are LLMs Making Stack Overflow Irrelevant? - Explores whether large language models are diminishing the relevance of traditional coding forums like Stack Overflow. By
for Newsletter.AI Research and Backlinks - Discusses how AI-generated research is influencing backlink strategies and SEO performance.
Measuring the Impact of Google AI Overviews on SEO Performance - Examines how Google's AI-generated overviews affect search rankings and traffic.
How to Use LangBase Memory Agents - A guide on leveraging LangBase memory agents to enhance AI applications.
DeepSeek CEO Interview with China’s Tech Leaders - Insights from DeepSeek’s CEO on AI innovation and the competitive landscape in China.
DeepSeek Open Source: What You Need to Know - Explores the implications of DeepSeek becoming open source and its impact on the AI ecosystem.
🤔We Tried OpenAI's New Agent. Here’s What We Found - A hands-on review of OpenAI’s latest agent, covering its strengths and limitations.
Building Bigger AI Datacenters - Discusses the infrastructure challenges and requirements for scaling AI datacenters.
DeepSeek R1 Overview - A detailed breakdown of DeepSeek R1’s features and how it differentiates from other AI models.
Deploying DeepSeek R1 on GPU Droplets - A step-by-step guide to deploying DeepSeek R1 using DigitalOcean GPU droplets.
AI Mistakes Are Very Different from Human Mistakes - Explores how AI errors differ fundamentally from human mistakes and their implications.
AI Coding Is Based on a Faulty Premise - Critiques the assumption that AI can fully replace human coding expertise.
The Leading AI Models Are Now Very Similar - Analyzes how leading AI models are converging in capabilities and performance. By
on Substack.Introducing AX: A New Approach to AI - Introduces AX, a novel framework designed to enhance AI development and deployment.
☠️How to Have a Career Even When O3 Drops - Offers career resilience strategies in a rapidly changing tech landscape.
How Do AI Content Detectors Work? - Explains the mechanics behind AI content detection tools and their effectiveness.
AI Prototyping: The Ultimate Guide - A comprehensive guide on using AI for rapid prototyping and product development. By
on Substack.⚙️Dev stuff
What is Middleware in Next.js? - Explains the role of middleware in Next.js applications and how to use it effectively.
Building a Hacker News AI Agent with Inngest and Render - A guide to creating an AI agent that interacts with Hacker News using Inngest and Render.
🎉Web Rendering: What You Need to Know - A breakdown of modern web rendering techniques and their impact on performance and SEO.
Moving on From React: A Year Later - Reflects on transitioning from React to alternative frameworks after a year of experimentation.
📢Tailwind CSS v4 Release - Details the new features and improvements in Tailwind CSS version 4.
15 Databases, 15 Use Cases: Stop Using the Wrong Database - A guide to selecting the right database for specific application needs.
The Past, Present, and Future of UI at GitHub - Explores the evolution of GitHub’s user interface and its future direction.
📢Deno in 2024 - Reviews the latest updates and features introduced to the Deno runtime in 2024.
Introducing Core 4: The Best Way to Build Products - Presents a new framework for product development that focuses on efficiency and scalability. By
for on Substack.Python REST API for Real-Time Stock Data: A Trader's Guide - A tutorial on building REST APIs in Python to fetch real-time stock market data.
How I Switched from Gatsby to Astro While Keeping Drupal in the Mix - A personal account of migrating from Gatsby to Astro while maintaining Drupal integration.
Astro, SEO, and DatoCMS - How to optimize SEO using Astro with DatoCMS for better content management.
Why Server Functions Matter in a Server Component World - Discusses the importance of server functions within the context of server components.
Introducing the Foundation Sprint - A new approach to sprint planning that improves productivity and team collaboration. By Lenny Rachitsky on Substack.
Why Your Client Types Should Derive from Queries and Fragments, Not the Schema - Explains best practices for structuring GraphQL client types for better performance and maintainability.
⚛️Why React Server Components Are Actually Beneficial - A deep dive into the advantages of React Server Components in modern web development.
Five Years of React Native at Shopify - Reflects on Shopify’s journey with React Native and the lessons learned.
Working with Figma and Custom Design Systems in Vercel V0 - Guides integrating Figma with Vercel’s custom design systems to streamline development workflows.
JavaScript Temporal is Coming - Announces the introduction of the Temporal API in JavaScript for improved date and time handling.
Vanilla Astro: No Framework Needed - Explains how Astro can be used without relying on traditional JavaScript frameworks.
How to Design a Document - Offers best practices for designing clear and effective documentation.
⏰How Long is a Second in JavaScript? - A playful yet informative exploration of time measurement quirks in JavaScript.
The Valuable Employee - Discusses the characteristics that define a valuable employee in modern workplaces. By
on Substack.📊Marketing stuff
✨2025 State of Social Media Report
Top SEO Tips - Whiteboard Friday - A collection of actionable SEO strategies from Moz's renowned Whiteboard Friday series.
📊Vanity Metrics: What They Are and Why They’re Dangerous - Explains the pitfalls of focusing on vanity metrics and how to track meaningful business KPIs.
Aligning Metrics with ABM Goals - Guides marketers on selecting the right metrics to support account-based marketing strategies.
What to Consider When Entering a New Market - Outlines critical factors to evaluate when expanding into new markets.
The GTM Inflection Points That Powered Clay to a $1B Valuation - Analyzes how Clay scaled its go-to-market strategy to achieve unicorn status.
🔎Perplexity and Kagi: The Future of Search? - Explores emerging search engines Perplexity and Kagi and their potential to disrupt Google.
Best Time to Post on Instagram in 2025 - Updated data on optimal posting times to maximize engagement on Instagram.
Enterprise Content Marketing Research Findings - Key insights and trends from the latest enterprise content marketing research.
How to Become a Social Media Creator - Step-by-step guide to launching a successful career as a content creator on social media.
📉Traffic is Down, Revenue is Up - Explains how businesses are thriving despite declining website traffic through better conversions.
How to Optimize PPC Forms and Follow-Ups for Lead Gen in 2025 - Tips on improving PPC campaigns by optimizing forms and follow-up strategies.
How to Find a Starving Market to Serve - A guide to identifying underserved markets with high potential for growth. By
on Substack.TikTok Alternatives to Watch in 2025 - Highlights emerging social media platforms that could challenge TikTok's dominance.
Interactive Marketing: Engaging Customers in Real Time - Discusses the benefits and strategies of interactive marketing for customer engagement.
🤘Channel Menu for 2025 - A comprehensive list of marketing channels to explore in 2025. By
on Substack.Brand Management in 2025 - Trends and strategies for managing brand reputation in the evolving digital landscape. By
on Substack.Google’s Meridian Marketing Mix Model is Open to Everyone - Google introduces its marketing mix model to help advertisers optimize campaigns.
Social Media is Making You Poor - A critical look at how social media consumption affects personal finances and productivity.
Marketers are Rewriting the Brand Safety Playbook for 2025 - Explores how brand safety guidelines are evolving for content creators in 2025.
100 Negative Keywords to Use in Google Ads PMax Campaigns - A list of essential negative keywords to optimize Google Ads Performance Max campaigns.
🤔Building Topical Authority: The Key to SEO Success - Guides marketers on how to build topical authority for better search rankings.
How to Be a Social Media Content Creator in 2025 - Practical tips for succeeding as a content creator in the rapidly evolving social media landscape.
How Sam Parr Mastered Copywriting for a $27M Exit - Breaks down the copywriting strategies that helped Sam Parr achieve a multi-million dollar business exit.
🛠TOOL you should check out: ONLOK - The power of Cursor for your own React website.
🎸LISTEN TO: 🤘Chris Stapleton | Austin City Limits Music Festival 2024 | Full Set
Happy reading /bookmarking!
If you enjoyed these, please SUBSCRIBE, recommend 👏 and share to help others find us! Let us know what you think in the comment section below.
🐦Follow SWIPE on TWITTER
Awesome digest as always.