🐰Easter edition: Discover how developers and marketers are adapting to the evolving digital landscape
Explore the latest trends in React-based static site generators, AI advancements, headless commerce, and marketing strategies.
As the web development landscape evolves, key shifts and innovations (influenced by AI) shape the future of coding and digital marketing. Styled Components is now in maintenance mode, while React-based Static Site Generators like Next.js and Astro are gaining momentum due to their ease of use and performance.
AI tools like the Model Context Protocol push IDEs into new territories but still have some growing pains to address.
Marketing channels already yield low returns and are threatened by AI to bring even less.
Today, we explore the latest React development, how AI is revolutionizing everything from code reviews to business strategy, and how marketers adapt to an AI-driven future.
Whether you're a developer, marketer, or business strategist, we share the game-changing advancements and strategies you need to know. A great Easter reading material 😜
Happy 🐰🥚Easter. Happy reading.
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⚙️Dev stuff
Best Platforms to Learn Web Development for Free: Your Ultimate Guide for 2025 – A comprehensive guide covering interactive coding challenges, full-stack curricula, video lectures, and more to help you kickstart your web development journey.
RIP Styled-Components. Now What? – Styled components are officially in maintenance mode. No new features or major updates should be expected. Only critical bug fixes and security patches will be addressed from now on. If your styling depends on them, you’re on a legacy track!
✅React-based Static Site Generators in 2025 – An in-depth look at six React-powered static site generators (SSGs) expected to shine in 2025: Next.js, Astro, Remix, TanStack Start, Qwik, and Docusaurus. The article compares their key features, pros and cons, real-world adoption, performance metrics, and future outlook.
EP157: How to Learn Backend Development? – Backend Development requires knowledge of multiple aspects. Here's a mind map of what a developer should learn via
.Product and Engineering: Who Owns What? – Principles to delineate product and engineering roles to foster collaboration and ownership throughout the product development lifecycle, focusing on ownership, collaboration, and innovation.
MCP Protocol: a new AI dev tools building block – The Model Context Protocol, which extends IDEs’ AI capabilities, is gaining rapid popularity. Why is this, and why should developers pay attention to it? By
for .❌Everything Wrong with MCP – Explaining the Model Context Protocol and everything that might go wrong. By
for .React.js AI Chat with OpenAI API – In this tutorial, you'll build a simple AI chat app using React.js on Next.js and the OpenAI API. You'll learn how to set up an API route to send prompts to OpenAI and build a frontend that displays the conversation in real time. By the end, you'll have a working full-stack AI application to expand upon.
Building a GraphQL Gateway for a Multi-Service E-commerce Platform – This blog explores how to implement a practical GraphQL gateway with complete CRUD operations for a multi-service architecture.
React Router and the Remix'ed Path—Of course, the same technique can be applied to access a path managed by the router that a WAF protects. While it is not the norm to rely solely on a firewall as a security layer, we all know the gap between theory and practice in the real world,, so it may be useful to keep this possibility in mind.
👀React for Two Computers: In a JavaScript function call, we can pass multiple arguments, including strings, numbers, booleans, objects, and so on. In an HTML tag, we can pass multiple attributes, but their values cannot be objects or other rich data structures, which is quite limiting.
💰↗️Headless Commerce ROI – Let's explore when headless commerce delivers real ROI, highlight the critical considerations, and help you decide if this strategic investment aligns with your brand goals.
Master React: From Start to Finish — Your Ultimate Guide to Becoming a React Rockstar – Today, I'm sharing how you can master it, from your first "Hello World" to building full-blown, scalable applications. There is no fluff or gatekeeping—just a clear path to becoming a React expert.
DevTools Grounded: Real-World Performance Debugging – In this post, we'll look at new features in Chrome DevTools that help you base more of your performance debugging decisions on real data rather than guesswork.
In the Post-Developer Era, AI may generate 25% of the code committed at Google, but it does not act independently. A skilled human developer is in the driver's seat, using their knowledge and experience to guide the AI, edit and shape its output, and mix it in with the code they’ve written.
🔆Next.js vs PHP Code Comparison – A comparison between Next.js and PHP, examining their strengths and weaknesses in modern web development.
Hiding Elements That Require JavaScript Without JavaScript – A discussion on how to hide elements that require JavaScript without actually using JavaScript, focusing on accessibility and progressive enhancement.
Fastify Speed – An exploration of Fastify's performance benchmarks and how it compares to other Node.js frameworks in terms of speed and efficiency.
🤖AI / ChatGPT stuff
Tracing the Thoughts of a Large Language Model - Anthropic's research delves into the internal workings of language models like Claude, exploring how they process and generate language. The study reveals that these models plan words, challenging previous assumptions about their operation.
How Seasoned Developers Can Achieve Great Results with AI Coding Agents—Manuel Kiessling discusses strategies for experienced developers to collaborate effectively with AI coding agents, emphasizing the importance of clear requirements and proper tool integration.
🤖AI 2027 - This project is a speculative exploration of the future of artificial intelligence. It predicts advancements leading to superhuman AI capabilities by 2027 and aims to forecast the trajectory of AI development and its societal impacts.
Easily Perform AI-Powered Code Reviews in Minutes—This guide demonstrates how to use CodeRabbit and GitHub for efficient, AI-assisted code reviews, enhancing code quality and collaboration.
Studies Reveal Consumers Easily Detect AI-Generated Content - Research indicates that consumers can readily identify AI-generated content, highlighting the importance of authenticity in digital media.
Your AI Pitch is Scaring People - An analysis of how AI-related pitches can induce fear and skepticism, offering insights into more effective communication strategies.
AI Playbook: Content Marketing - Animalz presents a comprehensive guide on integrating AI into content marketing strategies, focusing on enhancing engagement and efficiency.
How to Use AI for Social Media - Hootsuite outlines methods for leveraging AI tools to optimize social media marketing efforts, from content creation to audience analysis.
Escape Prompt Hell with These 8 Must-Have Open-Source Tools - A curated list of open-source tools designed to streamline prompt engineering and enhance AI interaction efficiency.
The AI Truth Test: New Study Tests the Accuracy of 13 Major AI Models - A DeepMind study introduces SAFE and LongFact to evaluate the factual accuracy of AI models, revealing performance disparities among them.
👍AI 50: AI Agents Move Beyond Chat—Sequoia Capital's 2025 AI 50 list highlights companies that utilize AI agents and reasoning models to enhance enterprise workflows.
AI-Human Art Can Be Copyrighted... Sometimes - The AI Juggernaut discusses the complexities of copyrighting AI-generated art, emphasizing the necessity of human authorship for protection by
for Substack.A Science-Based Guide to Thinking Creatively with LLMs - Rhea Purohit provides insights into enhancing creativity using large language models, backed by scientific research.
👀Slopsquatting: How AI Hallucinations Are Fueling a New Class of Supply Chain Attacks - Socket.dev explores the emerging threat of slopsquatting, where AI-generated code suggests non-existent packages, leading to potential security vulnerabilities.
✨How to Build an Agent - AmpCode offers a practical guide on developing AI agents with minimal code, emphasizing simplicity and effectiveness.
📊Marketing stuff
👀🤔Every Marketing Channel Sucks (Right Before It Works) - Andrew Chen discusses the challenges and eventual successes of marketing channels, emphasizing persistence and strategic adaptation. by
for SubstackThe Silent SEO Killer: Rebrand Migration - Sitebulb explores how rebranding and website migrations can inadvertently harm SEO, offering guidance to mitigate risks.
Which Came First: The Chicken Brand or the Chicken Product? - A thought-provoking piece examining the interplay between brand identity and product development. by
for On Four Years Running a SaaS in a Competitive Market - Max Rozen reflects on the lessons learned from operating a SaaS business amidst intense competition.
Our $38.4K Cold Email Experiment Failed. Here's What Actually Worked. - An analysis of a costly cold email campaign that underperformed, with insights into more effective strategies.
Brand Storytelling: What It Is & How to Do It Right - Hootsuite provides a guide to crafting compelling brand narratives that resonate with audiences.
What Content Types Do AI Engines Prefer? - Xfunnel.ai examines the types of content that perform best with AI algorithms, offering tips for optimization.
Best Social Media Analytics Tools in 2025 - Buffer reviews top analytics tools to help marketers measure and enhance their social media performance.
🎖SEO vs. GEO: Optimizing for Traditional vs. AI Search - Aleyda Solis explores the differences between traditional SEO and optimization for AI-driven search engines.
Stop Hiring Influencers, Start Partnering with Them - Ian Shepherd advocates for deeper collaborations with influencers to achieve more authentic marketing outcomes.
Ecommerce Content Marketing: A Guide to Growing Your Online Store - Intergrowth offers strategies for leveraging content marketing to boost ecommerce growth.
How to Start an Online T-Shirt Business - Shopify provides a step-by-step guide for launching a successful online t-shirt store.
How to Find (Not Guess) Your Target Audience: A Data-Driven Approach - SparkToro emphasizes the importance of data in accurately identifying and understanding target audiences.
🎖Reddit Marketing Guide - Foundation Inc. presents a comprehensive guide to effectively marketing on Reddit.
Our Big Bets for 2025 - YouTube outlines its strategic initiatives and focus areas for the year 2025.
7 Ways to Structure Your Blog Post for SEO & UX Success - Linda Eva Seuna shares techniques to enhance blog posts for better SEO and user experience.
Where Creativity Goes to Die - Shannon Deep critiques the stifling of creativity in B2B SaaS marketing environments. by
.Hocus Pocus, Shift Your Focus: When Will SEOs Start Thinking Beyond the Website? - Chantal Smink encourages SEOs to broaden their perspective beyond traditional website optimization.
Business Strategy Is Like a Lizard - Frederick van Brabant shares a unique analogy comparing business strategy to a lizard's adaptability, emphasizing the importance of flexibility in navigating market changes.
🎖LinkedIn Marketing Strategy: Best Practices for 2025 - Hootsuite outlines actionable strategies for businesses to enhance their presence and engagement on LinkedIn in 2025.
Eva's First 6 Weeks as Marketing Lead - A candid account of Eva's initial six weeks leading marketing at her company, detailing challenges and the steps taken to make an impact.
Helpful Content: Google's New Content Guidelines - Brian Dean provides an in-depth look at Google's new "helpful content" guidelines and their implications for SEO strategies in 2025.
🎖A Playbook for Influencer Marketing - Practical Ecommerce offers a step-by-step guide for creating effective influencer marketing campaigns that drive engagement and sales.
7 Ways to Structure Your Blog Post for SEO & UX Success - RivalFlow shares best practices for structuring blog posts to optimize both SEO performance and user experience.
B2B Geo: Optimizing for Geolocation in B2B Marketing - Flow Agency discusses the importance of geolocation in B2B marketing strategies and how to leverage local insights to increase lead generation and sales.
Inside Canva's Bold Coding Play: Why Their Competitors Should Be Worried - Caroline Thompson examines Canva's foray into coding tools and its implications for competitors.
🛠TOOL you should check out: TechBlitz helps you go from beginner to coding expert with hands-on challenges, personalized practice, and instant AI feedback.
🎸LISTEN TO: We are obsessing over Ghost - Lachryma.
Happy reading /bookmarking!
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Weekend bbq reading material :-)