😎Google Search API Docs and other big news
Truth be told we've neglected marketing topics in favor of AI hype and big web dev news in past few SWIPE releases. Turns out the DRAMA is in marketing. That's going to change with todays release.
TikTok is one foot out of the US market, and Facebook is losing its focus. In general, social network returns are down (traffic vise). Meanwhile, Google is making waves with the poorly executed AI Oveerviews in search results and the recent API docs leak.
For many businesses relying on traffic, the future is bleak. Our marketing links are there to find a way not to bleak your bsiness.
Happy reading.
17 months into Substak, SWIPE grew to 12K subscribers with a steady newsletter open rate of 24% on average (and we’re back on a 28% open rate👊) and a relatively low unsubscription rate of 10%.
We can’t stress enough how serious we are about SWIPE, so please read the story here!
PLEASE🙏 should you find emails from SWIPE un-wanted or annoying, unsubscribe. Should you care, the explanation of how and when you might end up in SWIPE is here.
📊Marketing stuff
😶An Anonymous Source Shared Thousands of Leaked Google Search API Documents 🔥🔥🔥- Everyone in SEO Should See Them! + 2596.org domain with leaked docs.
Google’s AI search setback - The AI Overviews debacle and leaked search ranking documents tell a common story about the web's future — and it's not pretty.
The Real Impact of AI Overviews - AIO will likely mean less traffic for many sites, but news appears to be exempt (for now). Plus, a major leak might have revealed many of Google search's internal workings
✅👍eCommerce SEO Guide - With Google having a clear bias towards big media publishers (trustworthy, authority sites) and thousands of mediocre AI content published daily, how do you fight for those top places in search engine results in 2024?
AI Overviews SEO Impact Report📑 [New Data]
How to Revive a Brand - Every brand has an expiration date. How do they revive?
Don’t Be Distracted By Cookie Drama - Google’s Search changes are the real existential threat.
Channel Menu 2024 📺 - All the best marketing channels to choose from, as of right now (and how to choose them)
Educate Technical Audiences With Template Marketing - Here are some steps you can take to start building out a template content marketing strategy.
⏰Report Highlights the Best Times to Post to Social Platforms in 2024.
How I Grew My Instagram Following to 20k in Under a Year (+ Monetized It) - Valerie Moore's second run at growing an Instagram following was a roaring success – here's how she did it.
100 Unicorns: 12 different GTM Motions
What Is a Target Market and How Do You Find Yours? - Your target market underpins everything your business does, from products to marketing campaigns. Here are the five steps to uncover yours and put that research to use.
Google Analytics 4 attribution - Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and more.
📈What Are Social Media KPIs? - 25 Examples + How to Track Them.
LinkedIn Ads: A Beginner’s Guide - Various LinkedIn ad types before giving a step-by-step guide on how to run ads on LinkedIn.
How to win at TikTok ads in 2024? - Advertising on TikTok isn’t the same as advertising on other social channels. This post gives you a detailed overview of how to leverage TikTok advertising and what ads to try.
⚙️Dev stuff
✨Frontend Frameworks in 2024 for eCommerce - This post is not about comparing or choosing the best one. Here, they will highlight the frameworks we’ve found most rewarding to work with and believe should be part of your tech stack.
React Conf 2024 Recap | Vercel Ship 2024 recap - Top dev conferences from last two weeks recap.
Incremental Path to React 19 - React Conf Follow-Up from Ryan Florence, Co-founder of Remix.
🤔It’s not just you, Next.js is getting harder to use.
Frontend resources! 🚀 - Supercharge Your Development with These Resources!
20 Essential Browser Extensions For Web Developers.
API Design 101 - From Basics to Best Practices. Getting back to basics.
10 modern Node.js runtime features to start using in 2024!
Comprehensive guide to JavaScript performance analysis using Chrome DevTools.
Introducing NuxtHub Beta - A new way to build full-stack Nuxt applications globally with zero configuration.
⚙️Modern WordPress - Yikes! - If you haven’t kept up with Gutenberg and full-site editing (FSE) you may be surprised at how radically different modern WordPress themes are — and not in a good way.
Introducing bytecode caching for Vercel Functions.
Adapting to AI - How Developers Can Future-Proof Their Careers.
🤖AI / ChatGPT stuff
Generative AI has brought into focus what makes a great marketer - What AI can’t do is replicate core capabilities like creativity, curiosity and communication.
🤖MAJORITY OF HUMANS FOOLED BY GPT-4 IN TURING TEST, SCIENTISTS FIND in the most recent study. Doom is here.
ChatGPT, explained - Why is everybody talking about GPT-4o? Is ChatGPT going to take over the world? Your questions are answered.
🔥AI vs. Human Content: A Case Study - The idea was to determine where AI hits its limit, where humans excel most, and how humans can leverage the power of AI for maximum impact.
What We Learned from a Year of Building with LLMs (Part I) - This is the first of three pieces. It dives into the tactical nuts and bolts of working with LLMs. We share best practices and common pitfalls around prompting, setting up retrieval-augmented generation, applying flow engineering, and evaluation and monitoring.
Compute On, Jeeves - The unsung productive promise of AI is to free us from household work
AI Is Making Economists Rethink the Story of Automation - Is artificial intelligence about to put vast numbers of people out of a job? Most economists would argue the answer is no… or is it?
👀An In-Depth Look at How Google’s AI Overview Works for SEO - An overview of how Google’s Generative AI operates, taken from the detailed explanations found in their patent, and highlighting what you need to know for SEO.
Improving content quality at scale with AI - Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it.
🤖No, Today’s AI Isn’t Sentient. Here’s How We Know.
OpenAI employee says he was fired for raising security concerns to the board by
.What aren’t the OpenAI whistleblowers saying? - A group of current and former employees say the company has been reckless — but aren’t offering many details.
🛠TOOL you should check out: BaseHub - Make your website editable faster than ever with BaseHub, the Headless CMS that’s built for speed and collaborative workflows—all with the help of AI.
🎸LISTEN TO: Live on KEXP Master list.
Happy reading /bookmarking!
If you enjoyed these, please SUBSCRIBE, recommend 👏 and share to help others find us! Let us know what you think in the comment section below.
➡️Follow SWIPE on FACEBOOK | 🐦Follow SWIPE on TWITTER