🤘GPT-4.5 is all the rage. Evolving search algorithm, modern React libraries, and Mr.Beast
... among other great reads linked here.
Today, we explore the advancements of GPT-4.5, Claude 3.5, and AI-driven search engines, exploring how they shape everything from hallucination detection to agentic AI systems. We also examine modern React libraries, Next.js optimizations, and Laravel updates, alongside innovations in CSS, GraphQL, and GitHub projects driving AI and DevOps forward.
Finally, we break down Google's evolving search algorithms, the impact of AI-generated search overviews on organic traffic, and what this means for brands like Nike and their digital comeback.
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Happy reading.
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🤖AI / ChatGPT stuff
On GPT-4.5 - Analyzes the capabilities and limitations of GPT-4.5, highlighting its improvements and challenges.
How to Deploy DeepSeek R1 LLM Model - A step-by-step guide on deploying the DeepSeek R1 language model on DigitalOcean.
Hallucination Leaderboard - A GitHub-based project tracking and ranking AI models based on their tendency to generate hallucinated responses.
AI Startups in Silicon Valley - Explores the latest AI startup trends and investment shifts in Silicon Valley.
Google Researchers Develop AI That Avoids Useless Words - Discusses a new AI technique that improves efficiency by reducing unnecessary language processing.
AI Web App Builders - A deep dive into how AI is revolutionizing web app development, enabling faster and smarter applications.
A New Generation of AIs: Claude 3.5 - Reviews Anthropic's latest Claude AI model and its advancements over previous iterations.
Agentic AI and the MCP Ecosystem - Examines how agentic AI systems are evolving and what they mean for the larger AI ecosystem.
The Deep Research Problem - Discusses the challenges of conducting deep, unbiased research in the AI era.
Comparing Local LLMs for Alt-Text Generation - Evaluates different locally run language models for generating accessible alt-text.
9 Useful AI Prompts - A collection of highly effective prompts for leveraging AI tools more efficiently. By
on Substack.GPT-4.5 Wants to Be Your Friend - Explores the conversational and emotional capabilities of GPT-4.5.
What Sources Do AI Search Engines Choose? - Investigates how AI search engines determine credible sources for their responses.
AI Search Engines: A Complete Guide - An overview of emerging AI-driven search engines and their potential impact on traditional search.
Hallucinations in Code - Discusses how AI-generated code hallucinations can impact software development.
It’s an AI Agent World: Is ‘Agent Experience’ the Secret Weapon? - Explores the role of AI-driven agents and how they may reshape automation.
SearchGPT and ChatGPT Referral Tracking: What SEOs Need to Know - Examines how AI-driven search engines handle referral tracking and what it means for SEO.
Fine-Tuning a LLM: A Small Practical Guide - A step-by-step guide on fine-tuning large language models for specific use cases.
⚙️Dev stuff
Astro Blog Starter Tutorial - A step-by-step guide to setting up a blog using Astro and BCMS for a lightweight, high-performance site.
Why Stick with Sanity CMS Through Website Rebuilds? - Discusses why Sanity CMS remains a reliable choice for managing content through multiple website rebuilds.
Essential React Libraries for 2025 - A curated list of must-have React libraries for modern web development.
Headless Tech Stack: The Future of Scalable Commerce - Explores how headless architecture empowers businesses to build scalable and flexible eCommerce solutions.
TanStack Start and Next.js: A Dynamic Duo - Examines the integration of TanStack Start with Next.js for optimized frontend development.
CSS @function
and CSS @if
: A New Era for Styles - Introduces upcoming CSS features that bring more logic and flexibility to styling.
Imperfection in Software: A Developer’s Perspective - Reflects on how software development embraces imperfection and why that matters.
React Bits: A Collection of Advanced React Patterns - A knowledge hub for advanced React techniques and best practices.
Laravel 12.x Documentation - The official documentation for Laravel 12.x, covering new features and best practices.
Recommended Folder Structure for React in 2025 - A structured approach to organizing React projects for maintainability and scalability.
BoltNew vs. V0.dev: Which One is Better? - A comparison of two modern developer tools designed for speed and efficiency.
Top 7 React Hooks You Must Know - A breakdown of the most useful React hooks for optimizing component behavior.
Level Up Your React App with AI: A TypeScript-Powered Chatbot Tutorial - Walkthrough on integrating an AI-powered chatbot into React apps using TypeScript.
API Orchestration with GraphQL - Explores how GraphQL can efficiently manage API orchestration for scalable applications.
13 GitHub Projects Revolutionizing AI, DevOps, and Web Innovation - A roundup of groundbreaking GitHub projects pushing the boundaries in tech.
Migrating JavaScript to TypeScript with Zero Downtime - A real-world case study on smoothly transitioning from JavaScript to TypeScript.
Chat & Astro Islands: A Perfect Match - Discusses how Astro Islands architecture enhances real-time chat applications.
Introduction to Bolt: Does It Suit Professional Developers? - Evaluates Bolt’s capabilities and its potential fit for professional development teams.
The Creator of WordPress Opens Up: Matt Mullenweg - An interview with Matt Mullenweg discussing WordPress, open-source software, and the future of CMS. By
on Substack.A Case for Minimal WordPress Setups: A Contrarian View on Theme Frameworks - Challenges the notion of heavy WordPress theme frameworks and advocates for minimalist setups.
📊Marketing stuff
How Google Determines Relevancy & Helpfulness - Analyzes how Google evaluates content for search rankings based on relevancy and helpfulness.
Nike’s Cultural Comeback: Superbowl & Caitlin Clark - Explores Nike’s recent resurgence in cultural influence, tied to Superbowl ads and rising sports stars. By
on Substack.B2B Paid Media Strategy in 2025 - A guide to navigating paid media strategies for B2B businesses in the evolving digital landscape.
Strategy Blocks: An Operator’s Guide - A framework for building and executing effective business strategies. By
on Substack.SEO A/B Testing Ideas - Offers practical SEO testing techniques to optimize search performance.
Questions I Always Ask in Product Development - A product leader’s essential questions for ensuring success in product strategy.
12 Mistakes Your Growth Pod Will Make - Identifies common pitfalls in growth teams and how to avoid them. By
on Substack.Content & PR Trends - Discusses the latest trends in content marketing and public relations for 2025.
Spending Too Much Time Creating Content? Read This - Tips on streamlining content creation without sacrificing quality.
Inbound Marketing: How to Drive More Traffic - Covers proven inbound marketing tactics to attract and retain audiences.
Beyond Rank Tracking: Analyzing Brand Perceptions Through AI - Explores AI’s role in understanding brand perception beyond keyword rankings.
Fast Cash vs. Slow Equity - Examines the trade-offs between short-term revenue and long-term business growth. By
on Substack.Use These 4 Buying Stages to Nail Your Marketing - A breakdown of customer decision-making stages to improve marketing strategies. By
on Substack.Marketing Analytics: When Data is Wrong (and Can It Be Fixed?) - Discusses why marketing data is often inaccurate and how to correct it.
ChatGPT Search by the Numbers: How is It Performing? - Analyzes how ChatGPT’s search capabilities compare to traditional engines.
SEO Benchmarking Report - A data-driven SEO performance analysis for 2025.
What Duolingo’s Death Says About Modern Social Media - Reflects on what Duolingo's struggles reveal about the future of social media.
SaaS Trends 2025: AI, Data, and the Future - Explores key SaaS industry trends shaping the future of AI and data-driven software.
Automated GTM Plays - A deep dive into automating go-to-market strategies for startups and enterprises. By
on Substack.Google AI Overviews Harm Webpages: Study - Investigates the impact of AI-generated overviews on web traffic and SEO.
The GenAI Online Content Quality Bell Curve - Examines how AI-generated content varies in quality across platforms. By
on Substack.SERP Volatility: AI vs. Organic Content - Analyzes how AI-generated content is influencing search rankings.
TikTok Revamps Its Desktop Platform in a Challenge to YouTube - Reports on TikTok's efforts to enhance its desktop experience to compete with YouTube.
Modern Brand Guide: Scrolling Content on Snapchat - Explains how brands can create engaging content for Snapchat’s scrolling format.
How to Use Substack for Growth - A guide on leveraging Substack for audience building and content marketing.
🛠TOOL you should check out: Make your project better with Next Icons.
🎸LISTEN TO: Peter Cat Recording Co. - Full Performance (Live on KEXP)
Happy reading /bookmarking!
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