đReflections on frameworks, AI experiments, SEO discussions, and JavaScript challenges
GPT 5.0 is it out yet? In the world of AI having a human digest is like riding an unicorn... and this weekâs roundup is a nerdy, opinionated, and highly clickable scroll.
Weâve got a bit of everythingâframework reflections, AI experiments, SEO rants, and a sprinkle of JavaScript chaos.
People are moving away from Next.js (gasp), building low-code AI app builders, and running semantic HTML victory laps.
People are also building agents and debugging prompt chains.
Finally, people are looking for ways to get a brand recommended by ChatGPT and optimize for generative engines, to comply with new ethics of social media and adapt to the slow death of influencer ROI.
The links cover whatâs working, whatâs fading, and what to rethink seriously.
Happy reading.
BTW, weâll be off for two weeks. Vacation. I suggest you take one as well if you havenât done so already.
Two and a half years into its existence on Substack, SWIPE has grown to 26k subscribers and continues to expand, with an average newsletter open rate of 35%.
PLEASEđ Should you find emails from SWIPE unwanted or annoying, unsubscribe. If you're interested in learning how and when you might end up in SWIPE and what you can expect in the future, check it out here.
âď¸Dev stuff
AI Evaluations and Performance Metrics
A deep dive into how to properly evaluate AI models in production using performance metrics, latency tradeoffs, and user-centric evaluation frameworks.
Brewed to Perfection: Building a Next.js Coffee Shop
A full-stack guide to creating a stylized coffee shop website using Crystallize, Next.js, and a headless architectureâcomplete with storytelling and UX flavor.
Tech SEO with Headless
Explains how to apply technical SEO best practices to headless websites, covering sitemaps, structured data, link structure, and hydration timing.
The Systems You Donât See
A thoughtful essay on the invisible infrastructure behind digital productsâwhy systems thinking matters, and how backend decisions shape frontend experience.
React Server Components: How We Got Here
Kent C. Dodds explains the architectural path that led to RSCsâcovering data fetching, hydration, and the tension between client and server rendering.
Leaving Next.js Behind
Why one developer chose to move away from Next.js after years of usage. A candid look at framework fatigue, simplicity, and alignment with project goals.
Introducing Embrace Web RUM
A new Real User Monitoring tool purpose-built for modern web apps, offering performance insights from the userâs point of view with support for SPAs.
Build Your Own AI App Builder
Tutorial on using Vercelâs v0 platform to build your own low-code AI app builderâhighlighting AI form generation, UI assembly, and production deployment.
The Future of AI-Driven Product Data
Explores how MCP (Micro Cloud Programming) enables AI agents to manage, enrich, and adapt product information autonomously.
Why Semantic HTML Still Matters
A timely reminder that semantic HTML isnât just for SEOâit improves accessibility, performance, and LLM readability in a post-AI world.
The Many Many Many JavaScript Runtimes
A nostalgic romp through the JS runtime zooâNode, Bun, Deno, Hermes, and moreâwith context on why each exists and what they brought (or didnât).
Why We Migrated to Eleventy
A dev team shares why they ditched their old stack for Eleventy, gaining performance, simplicity, and improved build times in the process.
TanStack DB 0.1 â TanStack
TanStack releases an experimental embedded client-side database that tightly integrates with TanStack Query for ultra-reactive data syncâno backend required.
đ¤AI / ChatGPT stuff
The Ultimate Guide to Context Engineering
An in-depth guide on crafting effective context for LLMsâbreaking down prompt scaffolding, memory windows, chaining, and task performance optimization.
Practical Tips on Building LLM Agents
Hands-on advice from someone whoâs actually deployed LLM agents in production. Covers architecture, retries, fallback logic, and user-facing design.
Stop Believing the Agent Hype
A data-driven reality check on AI agentsâperformance benchmarks show that most tasks are still better done manually or with smaller tools.
AI & End-User Sentiment
Intercom surveyed thousands of users to understand how real people actually feel about AI in customer support. Turns out sentiment is nuanced, not blindly optimistic.
Writing Agents That Donât Suck
An opinionated how-to on designing agents that are useful, predictable, and debuggableâwithout spiraling into chaos or hallucinations.
AI Market Clarity
A macro overview of how the AI startup and platform space is shaking out, including infrastructure, agents, and where value might actually accrue.
The Haterâs Guide to LLMs
A spicy, skeptical look at the overuse of LLMsâwhy you might not need one, and how to build smarter with less tech and more constraint.
AI Is Eating the Internet
A high-level take on how generative AI is reshaping the webâfrom search and ads to ownership and interface layers. Short, sharp, and a little existential.
Six Principles for Production-Ready AI Agents
Outlines best practices for deploying AI agents at scaleâcovering context, observability, testing, safety, and human handoff.
Context Engineering in Practice
Breaks down real-world examples of context windows, few-shot prompting, and API chain reliabilityâapplied directly to production use cases.
Things That Didnât Work
A candid postmortem of recent AI experiments that failedâincluding multi-agent confusion, memory issues, and trust boundaries from a seasoned dev's POV.
đMarketing stuff
The Best Content Formats for Social Media (Data-Backed)
A breakdown of what content types (carousels, reels, threads, etc.) actually perform best on each platformâbased on real engagement data and reach.
Generative Engine Optimization (GEO)
Introduces GEO as the new SEO: how to optimize your brand and content for visibility in AI engines like ChatGPT, Perplexity, and Bard.
The Influencer Marketing Bubble Has Burst
Argues that the golden age of influencer ROI is fadingâand brands now demand stronger alignment, proof of impact, and smarter performance marketing.
Total Organic Revenue Potential
How to estimate your total possible SEO revenue (not just rankings), and prioritize opportunities based on business impact, not keyword volume.
Why Iâm Leaving Design
A personal and provocative essay from a veteran designer leaving the fieldâhighlighting burnout, AI fatigue, and shifting creative culture.
The Great Decoupling and Agentic Web
Explores how AI agents are breaking the traditional link between user and search engineâushering in a new "agentic web" that reroutes discovery.
How to Get Recommended by ChatGPT
A tactical playbook for getting your brand or startup surfaced in AI recommendations and GPT-generated content.
Becoming a Commercially-Minded SEO
Shifts the focus from rankings to revenueâteaching SEOs how to align tightly with business goals and speak the language of growth.
Web Content Checklist: 17 Ways to Publish Better
A super practical checklist for improving your web contentâfrom SEO and readability to trust-building elements and internal linking.
Affiliate vs. Influencer Marketing
A side-by-side comparison of two popular growth channels, including pros, cons, pricing structures, and performance tracking.
Marketing Strategy in Uncertain Times
How marketers can build flexible, resilient strategies in the face of AI shifts, economic slowdown, and changing buyer behavior.
Social Media Marketing Ethics
Covers key ethical concerns in content creation, audience targeting, transparency, and AI useâespecially important in 2025âs evolving media landscape.
Using ChatGPT for GTM (Go-To-Market) Strategy
Real examples of how marketers use GPT to brainstorm messaging, segment audiences, and generate GTM assetsâfaster and cheaper.
đ TOOL you should check out: đ¤Browser MCP > Connect AI apps to your browser to automate tests and tasks.
đ¸LISTEN TO: IDLES - Gift Horse (Later... with Jools Holland)
Happy reading /bookmarking!
If you enjoyed these, please SUBSCRIBE, recommend đ and share to help others find us! Let us know what you think in the comments section below.
đŚFollow SWIPE on TWITTER




