😵💫Reflections, overviews, expectations... that time of the year.
Everybody has something to say as a years wrap-up but the truth is only yours matter. What follows are the ones we found interesting enough to share + other cool reads.
It all starts with 200 innovations changing how we live by Times... yap, you should read this one. What then?
Explore the future of programming languages, AI monetization strategies, SEO adaptations, and the evolving role of server-side rendering in modern web apps. Dive into expert guides on optimizing React, mastering Next.js, modular UX design, and building AI-driven products that truly deliver value.
You don’t need us to do smartassing with all that is shared. Instead, we'll let you read and wish you a Merry Christmas and a Happy New Year🎅
23 months into Substack, SWIPE grew to 19K subscribers, with an average newsletter open rate of 25%. This is thanks to a record-breaking open rate of 40% with the past five releases and still a relatively low unsubscribe rate of 10%.
In light of the recent events, PLEASE🙏 should you find emails from SWIPE un-wanted or annoying, unsubscribe. Should you care, the explanation of how and when you might end up in SWIPE is here.
📊Marketing stuff
5 B2B Marketing Tactics for 2025 - Strategies for B2B marketers to stay competitive and drive growth in 2025. By
on Substack.✅2025 Tech Predictions: AI, Google, Threads, and Bluesky - Forecasts for the year ahead in tech, focusing on AI, social platforms, and major players like Google.
2025 Performance Marketing Trends - Insights into the evolving performance marketing landscape and actionable trends for the year ahead.
Google Ads Mistakes to Avoid - Common pitfalls in Google Ads campaigns and how to sidestep them.
✅SEO in 2025 - Predictions for SEO strategies and trends to prepare for in the coming years.
How to Create Your 2025 Content Strategy - A comprehensive guide to developing a winning content strategy for the new year.
The Best Growth Advice of 2024 - A roundup of actionable growth strategies that shaped 2024.
2024 Digital Marketing: Year in Review - Highlights and key takeaways from the past year in digital marketing.
✅Wonder Tools: Best of 2024 - A curated list of the best tools and resources from 2024. By
for on Substack.The State of Digital Agencies in 2024 - Examines challenges and opportunities for digital agencies, including the future of remote work.
2024 Favorites: Mini Apps and Podcasts - A roundup of must-try mini apps and podcasts from the past year. By Jeremy Caplan for WonderTools on Substack.
✅The Best of Lenny's Newsletter 2024 - A compilation of the most popular posts and insights shared throughout the year. By
for on Substack.Influencer Rates: How Much Do Influencers Really Cost in 2025?
Content is king, but distribution is the kingdom - How brands get to own their narrative. By
for .🛒💰Ecommerce Personalization: Strategies and Examples - A guide to implementing personalization strategies in eCommerce to boost engagement and sales.
Do Things That Don’t Scale - Encourage startups to embrace hands-on tactics prioritizing early growth and learning.
Seth Godin’s Tactics for Building Remarkable Products - Key insights from Seth Godin on creating standout products. By Lenny Rachitsky for Lenny's Newsletter on Substack.
Brand Campaigns That Stole the Spotlight in 2024 - Nike to KFC - Marketing Served Right.
How to Get Followers on TikTok - Proven strategies for growing a TikTok audience and increasing engagement.
⌛️Product-Market Fit: Time to First Value - How to optimize your product’s "time to first value" to achieve better product-market fit.
How Brand Impacts SEO - Explores the relationship between brand presence and SEO performance.
Global Ad Revenue to Top $1 Trillion - Insights into the rapidly growing global ad market and what’s driving the increase.
🎙Behind the Product: Duolingo Streaks - A look at how Duolingo’s streak feature became a defining aspect of its product.
⚖️Optimizing Product Information for SEO - Strategies for improving SEO through better product information and data structuring.
👍How Google Search Destroyed Our Voice as a Travel Blog - A personal story about how Google’s search algorithms impacted a travel blog’s identity.
Google Merchant Center Now Allows Selection of Accepted Payment Methods - New feature updates for Google Merchant Center users.
Influencer Marketing ROI - How to calculate and maximize the return on investment in influencer marketing campaigns.
Google’s Ex-CEO on AI - Ex-Google CEO Eric Schmidt's comments reflect the direction AI is heading in the near future. SEOs should pay attention.
5 B2B Influencer Marketing Case Studies - Examples showcasing the effectiveness of influencer marketing in B2B contexts.
👍Marketing Budget Allocation - Advice on strategically allocating your marketing budget for maximum ROI. By MKT1 Newsletter by Kramer.
The Sneaky Way Web Browsers Are Identifying You - An investigation into browser fingerprinting and its privacy implications.
3 Common Social Media Mistakes That We Don’t Talk About Enough - Underrated mistakes businesses make on social media and how to avoid them.
Leadership vs. Management: What Growing CEOs Must Know - Differentiating leadership and management skills for business growth.
Building a Basic Custom CTR Curve.
The dark truth about meme marketing 🗿 - How a boring B2B startup gets 90% of sales from a secret meme page. By
for .🤖AI / ChatGPT stuff
AI Monetization: Pricing Strategies - Explores innovative pricing strategies for monetizing AI products effectively. By
on Substack.🫥AI Hallucination - A detailed look at why AI systems generate hallucinations and how to mitigate them.
👍Companies Backing Big AI Startups: OpenAI, Anthropic, Perplexity - Highlights the key players investing in major AI startups and their motivations.
AI Product Development Lifecycle - A step-by-step guide to building and scaling AI products.
Navigating the AI Tornado: A New SEO Playbook - A fresh approach to SEO in the AI-driven search landscape.
Claude AI and Anthropic - An in-depth profile of Anthropic and its Claude AI as competitors to OpenAI.
The Rise of the AI Crawler - How AI-powered crawlers reshape data collection and web indexing.
Demystifying RAG: The Technique Powering Next-Gen AI - Explains Retrieval-Augmented Generation (RAG) and its role in enhancing AI performance. By
Newsletter.Two Years of LLMs - A reflective analysis of the progress and challenges in large language models over the past two years.
How to Build a Truly Useful AI Product - Key principles for creating AI products that deliver real value to users.
AI Will Be Dead in Five Years - A provocative take on why AI might lose its relevance shortly.
B2B Marketing Prompt Library - A curated library of AI prompts to support B2B marketing efforts.
How AI Overviews Will Affect Publishers - Examines the implications of AI-generated content summaries on publishers and content strategies.
The Ultimate ChatGPT Prompts for Product Managers - A collection of ChatGPT prompts tailored for product managers to streamline workflows.
Google to Offer AI-Generated Conversational Answers in Search - Details Google's plans to incorporate conversational AI into its search results.
Building Effective AI Agents - A guide to designing AI agents that can reason and act effectively.
OpenAI GPT-5 ‘Orion’ Delays - Reports on delays in OpenAI’s highly anticipated GPT-5 release.
Evals in Perspective - A critical look at the evaluation metrics used to assess AI performance.
The End of Coding? AI Will Replace All Coding Soon - A bold prediction about the future of coding and how AI might completely take over software development.
Open-source maintainers are drowning in junk bug reports written by AI. A high contrast news when you consider the link above.
⚙️Dev stuff
Top Programming Languages of 2025 - A forecast of the programming languages that will dominate the tech landscape in 2025. By Pluralsight Blog.
✅2024 State of Web Development Report - Comprehensive insights into trends, tools, and best practices shaping web development in 2024.
CSS Wrapped 2024 - A recap of the most significant updates and trends in CSS over the past year.
2024 Web Almanac - A data-driven report on the current state of the web, including performance, accessibility, and best practices.
2024 Product Recap - Highlights of the year’s most impactful product updates and launches from Netlify.
✅Front-End Handbook 2024 - A complete guide to front-end development tools, frameworks, and methodologies for 2024.
Advanced GraphQL API Usage - Enhance your eCommerce functionality by optimizing your GraphQL queries.
SSR Is Not Expensive - Debunks myths about server-side rendering (SSR) and explores its efficiency in modern web applications.
Programmer Archetypes - A humorous and insightful breakdown of common programmer personas.
👀UX LEGO Interfaces - Explores the modular design approach for UX, inspired by LEGO building blocks.
Interactive Development - Discusses the shift toward more interactive and collaborative development environments.
Why I Switched My Website from Next.js to Astro - A developer’s journey of migrating their site and the lessons learned.
Java Collections Guide - An in-depth guide to mastering Java collections for efficient data handling.
Web Development Resources - A curated repository of modern web development tools, guides, and resources.
6 Repos to Master Next.js - A collection of GitHub repositories to level up your Next.js skills.
Svelte vs React: Choose the Right One - A comparison of Svelte and React to help developers decide the best framework for their projects.
▶️Shopify Black Friday Engineering - Insights into how Shopify prepares its platform to handle the Black Friday shopping surge. By
for Newsletter.The Future of Web Development with Next.js & SSR - Discusses the evolving role of server-side rendering and Next.js in web development.
Introducing TanStack Start - An overview of TanStack’s new tool to streamline front-end development workflows.
📋5 Tips to Effectively Optimize INP in React - Practical tips for improving interaction-to-next-paint (INP) in React applications.
Understanding PHP Repository Pattern - A beginner-friendly guide to implementing the repository pattern in PHP.
Boosting App Performance: Strategies to Optimize Network Requests - Techniques to enhance app performance by optimizing network requests.
✨Coding Nights & Work-Life Balance - Reflections on balancing coding, work, and personal life effectively.
Shipping Projects at Big Tech - Explores how large tech companies manage and deliver complex projects efficiently.
🛠TOOL you should check out: ✨ Khoshnus - Craft Beautiful Handwritten SVG Text Animations
🎸LISTEN TO: The 50 Best Albums of 2024!
Happy reading /bookmarking!
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