🤯The aftermath of Google update, React 19 released and ChatGPT vs. Everybody
Tough 2 weeks for marketers expecting results from yet another Google update. REact 19 and Astro 5 are released. And AI dominates the minds of everyone.
How do we summarize today’s SWIPE? Well… we’ve released our first native content (though we did not send emails). It is a test and we sure like to know what you think. It is here: Blueprint for Social Networks in 2025.
From the scaling challenges of AI and the impact of generative search on user experiences to practical applications like programmatic SEO, advanced GraphQL usage, and AI-powered video editing tools, this roundup is packed with actionable insights.
You'll find guidance on improving productivity with AI, enhancing developer skills, and mastering the latest updates in Next.js, Astro 5, and React 19. We also dive into pressing topics such as ChatGPT's competitive landscape, pitfalls in AI implementation, and the future of digital tools for startups.
Happy reading.
23 months into Substack, SWIPE grew to 19K subscribers, with an average newsletter open rate of 25%. This is thanks to a record-breaking open rate of 40% with the past five releases and still a relatively low unsubscribe rate of 10%.
In light of the recent events, PLEASE🙏 should you find emails from SWIPE un-wanted or annoying, unsubscribe. Should you care, the explanation of how and when you might end up in SWIPE is here.
📊Marketing stuff
👀Blueprint for Social Networks in 2025 - A meandering reflection on the evolution of social networks and their potential future paths by our own
.We Were Wrong: The Oral History of Hotwired - A fascinating retrospective on the rise and fall of Hotwired, the web's first commercial online magazine.
✨New Research: How People Use Google - A comprehensive analysis of 332 million queries, shedding light on search behaviors and trends.
Best Time to Post on YouTube - Insights into when creators should post videos to maximize engagement and reach.
YouTube's Year in Trends Report - Highlights of the top content and trends shaping YouTube this year.
2025 Marketing Tips - Looks like we’re starting with 2024 wrappup and 2025 prediction posts. This one is actually good. Future-proof strategies to stay ahead in marketing trends for 2025.
Global Digital Marketing and Retail - A deep dive into the challenges and opportunities in cross-border digital marketing. By
on Substack.China and Vietnam’s Digital Complacency Model - How these nations have perfected a digital ecosystem that encourages user loyalty.
Google Site Reputation Abuse - An analysis of how Google's site reputation system is being exploited. By
on Substack.New Merchandising Program - A guide to launching a scalable and effective digital merchandising initiative. By
on Substack.Programmatic SEO Content Guide - A step-by-step guide to implementing programmatic SEO for content optimization.
How to Deliver Technical SEO Recommendations - Practical advice for providing actionable and understandable SEO recommendations.
Pinterest Marketing Tips - Strategies for maximizing engagement and brand presence on Pinterest.
Content Workflow Tips - A guide to creating streamlined content workflows for marketing teams.
👉SEO in 2025: Trends to Look Out For - Key predictions and strategies for staying competitive in SEO over the next few years.
How to Create the Right B2B Offer - Tips on crafting compelling offers tailored for B2B clients. By Pierre Herubel on Substack.
Seth Godin’s Tactics for Building Remarkable Products - Key insights from Seth Godin on creating standout products. By
for on Substack.🆕HTTP Archive Almanac 2024: SEO - A data-driven report on SEO trends and benchmarks from the past year.
The Ultimate Guide to Link Building - Comprehensive advice on effective link-building strategies and tools.
Structured Data in 2024 - An overview of upcoming structured data trends and their impact on search rankings.
🤔Step-by-Step Guide to Baidu SEO - A practical tutorial on optimizing websites for Baidu, China's largest search engine.
EEAT Guide for Publishers - A comprehensive guide to applying EEAT principles to improve content credibility. By
.The Rise of Micro-Communities - How small, tightly-knit online communities reshape the social media landscape. Aren’t we all micro-influncers here?
Influencer Marketing Benchmark Report - Key data and trends from the latest influencer marketing report.
ICYMI 2025 Social Media Predictions: Platforms + Content Formats by
for .⚙️Dev stuff
Browser APIs: Must-Know Secrets for Every Frontend Developer - A practical guide to essential browser APIs that enhance frontend development.
👀Advanced GraphQL API Usage - Explores powerful ways to leverage GraphQL for advanced data handling and integrations.
Browser Support for Modern CSS - A detailed look at modern CSS features and their compatibility across browsers.
OAuth with Next.js, Prisma, ShadCN, and TailwindCSS - A tutorial for implementing OAuth in a full-stack app using modern technologies.
React Feature Architecture - A comprehensive approach to structuring large React applications effectively.
From Gatsby to Eleventy - A developer’s journey migrating a site from Gatsby to Eleventy with insights and lessons learned.
Next.js Course: Use Cache Deep Dive - An in-depth look at caching strategies in Next.js for optimized performance.
10 Git Commands You’ll Wish You Knew Earlier - A list of lesser-known but powerful Git commands for developers.
Meta Tags in Next.js: From Zero to SEO Hero - A guide to optimizing SEO in Next.js with effective meta tag usage.
Dark Mode and Theme Switching with TailwindCSS v4 and Next.js - A step-by-step tutorial on implementing dynamic themes in a Next.js app.
Mistakes That Cost Me Thousands - A candid reflection on common mistakes made while building modern web applications.
If Not React, Then What? - An exploration of alternatives to React for modern web development.
🎉Astro 5: What’s New? - A detailed overview of new features and updates in Astro 5.
Modern E-commerce Caching: Astro Overview - A guide to optimizing e-commerce site performance with Astro and caching techniques.
Building AI Chat Apps with Next.js - A tutorial on creating AI-powered chat applications using Next.js.
Next.js on Deno Deploy - Learn how to deploy Next.js applications on Deno for improved scalability and performance.
🎉React 19: What’s New? - Key updates and features introduced in React 19.
React + TypeScript: A Modern Approach - Best practices for building robust React applications with TypeScript.
Improving INP in React - Strategies to improve interaction to next paint (INP) in React apps.
Google Focuses on Field Data for Core Web Vitals - An update on Google’s emphasis on field data for evaluating website performance.
Modern JS Without Bundling - A look at modern JavaScript development without relying on bundlers.
✨The Best Tech Stack for 2025 Projects - Recommendations for building future-proof projects with the latest tech stacks.
🧑🚀🚀Why we switched to Astro (and why it might interest you) - DatoCMS took their old Next 13 site and completely rewrote it in Astro!
3D Parallax Hover Effect Using TailwindCSS.
Going international with Next.js - Learn how to build delightful multilingual experiences with the official next-intl course and make your Next.js application seamlessly accessible to users worldwide.
🤖AI / ChatGPT stuff
Has AI Scaling Hit a Limit? - Explores the challenges and potential boundaries of scaling artificial intelligence technologies.
DORA: AI Boosts Personal Productivity, But Team Delivery Takes a Hit - Examines how AI tools improve individual productivity while potentially hindering team collaboration.
✨ChatGPT vs. Everybody - A look at ChatGPT’s competitive position in the evolving AI landscape.
Decoding LLMs in Generative AI Search Results - Analyzes how large language models impact search results and user experience.
Practical Use Cases of AI in Content Marketing - Explores real-world applications of AI for creating and optimizing content strategies.
Why Godot Isn't Making It - Discusses the struggles and challenges faced by the Godot game engine in gaining wider adoption.
AI Traps: Lessons from Launching Webflows - Insights into the pitfalls of incorporating AI into digital products, based on real experiences.
👉🤔AI Skeptics and Gary Marcus at the Curve Conference - Highlights from a conference where skeptics challenge the promises of AI’s future.
Top AI Search Engines for Business Startups in 2025 - A list of AI-driven search engines tailored for startups and entrepreneurs.
Eddie: AI Video Editing Tool - A review of Eddie, a tool leveraging AI to simplify video editing. By
for on Substack.The 70% Problem: Hard Truths About AI - An exploration of the "70% problem" in AI, addressing limitations in its applications. By
for on Substack.How AI Can Improve Developer Skills - A look at how AI tools can accelerate learning and enhance developer capabilities.
OpenAI Plans ChatGPT Advertising - Insights into OpenAI’s strategy for introducing advertising into ChatGPT.
How Significant Is AI Chatbot Traffic? - Analyzes the impact of AI chatbots on website traffic and user engagement. By
for on Substack.Why Aren't We Teaching AI Ethics in Schools?
🛠TOOL you should check out: Build your component library - Beautifully designed components that you can copy and paste into your apps. Made with Tailwind CSS. Open source.
🎸LISTEN TO: Robbie Williams | It Was A Very Good Year | Live At The Albert 2001 | Beacause it was a good year here at SWIPE.
Happy reading /bookmarking!
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